ROLE OF MARKETING IN NIGERIA BANKING SECTOR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
This study was carried out to examine role of marketing in nigeria banking sector with special reference to GT Bank, Lagos State. Specifically, the study aims to bring about a deeper understanding and insight into the practices of relationship marketing and customer retention by banks in Nigeria, find out the importance of marketing in Nigeria banking industry, find out the implication of not adopting a marketing philosophy by banks in Nigeria and. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that there is a relationship between relationship marketing and customers retention by banks in Nigeria. The study also revealed marketing in the Nigeria banking industry is of importance. Lastly, the study revealed the implication of not adopting marketing philosophy in banking operation is adverse. The study thereby recommendsthat Banks which have not really explored the advantages of strategic marketing in the performance of financial inter-mediatory role should do so. The earlier the better because the business in which the banking industry operates is faced with stiff competition.
Related Project Materials
THE ROLE OF MANAGEMENT ACCOUNTANT TO COST CONTROL AND PROFIT PERFORMANCE IN AN ORGANIZATION
ABSTRACT
Accountants have been bestowed with the role of providing information to the management regarding the affairs of the organizatio...
THE ROLE OF NON-GOVERNMENTAL ORGANIZATIONS (NGOS) IN TACKLING POVERTY IN KANO STATE, NIGERIA: A Case Study of Women Farmers Advancement Network (WOFAN) 2007-2015
Abstract
This study examines the role of non-governmental organization in tackling poverty through women economic empowerment with partic...
AN INVESTIGATIVE STUDY ON THE CAUSES AND SOLUTIONS TO STUDENTS UNREST IN NIGERIA (A CASE STUDY OF ILE IFE OSUN STATE)
Background Of The Study
Higher institution is the institution which one attends to after his secondary...
GENDER DIFFERENTIALS OF LIVELIHOOD DIVERSIFICATION STRATEGIES AND ITS EFFECTS ON POVERTY STATUS OF RURAL HOUSEHOLDS IN NIGER STATE, NIGERIA
ABSTRACT
The study on the gender differentials of livelihood diversification strategies and its effects on poverty status of rural househ...
IMPACT OF OWNERSHIP STRUCTURE ON THE OBJECTIVITY OF PRIVATE BROADCASTING STATIONS IN NIGERIA
ABSTRACT- The assertion that says he who pays the pipers dictates the tune agreed more with this study because there are lots of g...
THE USE OF INSTAGRAM FOR HAIR EXTENSION SALES BY PORT HARCOURT VENDORS: VISIBILITY AND FEEDBACK. A CASE STUDY OF HAIRS_BY_ OLIVE IN PORT HARCOURT
BACKGROUND OF THE STUDY
It's no secret that social media has taken over many parts of modern...
INVESTIGATION OF THE CHALLENGES FACED BY BASIC SCIENCE TEACHERS IN TEACHING OF BASIC SCIENCE
ABSTRACT
Both parents and state government have repeatedly expressed the need to trace out the causes f...
THE PROBLEMS AND PROSPECTS OF PRESS CLUB IN SECONDARY SCHOOLS
Background to the Study
In recent years, educational researchers have emphasized the critical role of t...
ASSESSMENT OF ROAD HAZARDS AND CHALLENGES IN NIGERIA (A CASE STUDY OF MINNA-ABUJA ROAD)
ABSTRACT
This study examines the assessment of road hazards and challenges in Nigeria (a case stud...
IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
Abstract
The main objective of this project was to determine the extent to which sales promotion is und...
