ROLE OF MARKETING IN NIGERIA BANKING SECTOR
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 5000
ABSTRACT
This study was carried out to examine role of marketing in nigeria banking sector with special reference to GT Bank, Lagos State. Specifically, the study aims to bring about a deeper understanding and insight into the practices of relationship marketing and customer retention by banks in Nigeria, find out the importance of marketing in Nigeria banking industry, find out the implication of not adopting a marketing philosophy by banks in Nigeria and. The study employed the survey descriptive research design. A total of 30 responses were validated from the survey. From the responses obtained and analyzed, the findings revealed that there is a relationship between relationship marketing and customers retention by banks in Nigeria. The study also revealed marketing in the Nigeria banking industry is of importance. Lastly, the study revealed the implication of not adopting marketing philosophy in banking operation is adverse. The study thereby recommendsthat Banks which have not really explored the advantages of strategic marketing in the performance of financial inter-mediatory role should do so. The earlier the better because the business in which the banking industry operates is faced with stiff competition.
Related Project Materials
DESIGN AND IMPLEMENTATION OF AN ONLINE CAMPUS OPINION POLL SYSTEM (A CASE STUDY OF UNIVERSITY OF ABUJA)
ABSTRACT
The paper aims at designing and implementing a simple and concise system that collects opinions of university s...
EARLY CHILDHOOD EDUCATION AND THE DEVELOPMENT OF FARM-TO-TABLE INITIATIVES
ABSTRACT: This study examines the role of early childhood education in developing farm-to-table initiatives among young children. Early exposu...
ASSESSMENT OF TEACHING AND LEARNING ENGLISH GRAMMATICAL STRUCTURES IN PRIMARY SCHOOLS
BACKGROUND OF THE STUDY
The teaching and study of the English language is extremely vital in today's culture. This i...
Investigation into the Role of Quantum Computing in Enhancing National Cyber Defense in Nigeria Defence Academy, Kaduna State
Background of the Study
As cyber threats become increasingly sophisticated and widespread, the need for advanced cybersecur...
BUREAUCRATIC CORRUPTION IN NIGERIA
ABSTRACT
Despite the dimension that corruption has taken in history of country Nigeria corruption is se...
EVALUATION OF ACCEPTANCE AND ADOPTION OF HEALTH-CARE INFORMATION ON TWITTER BY UNIVERSITY STUDENTS
Abstract
The focus of this study presented and evaluated the acceptance and adoption of health-care information on twitter by univer...
THE IMPORTANCE OF FINANCIAL ACCOUNTING LITERACY ON THE GROWTH, DEVELOPMENT, SURVIVAL, PRODUCTIVITY AND PERFORMANCE OF SMES IN KWARA STATE
ABSTRACT
This study was carried out to examine the importance of financial accounting literacy on the g...
An investigation of the effects of remittances on household welfare in Uhunmwonde Local Government Area, Edo State.
Background of the Study:
Remittances, the funds transferred by migrants to their home communities, play a critical role in...
An investigation into bullying experiences of students with disabilities in inclusive classrooms in Suleja LGA, Niger State.
Background of the Study
Bullying in educational settings is a pervasive issue that significantly impacts the well-being an...
THE STRATEGIES FOR ENHANCING AND PROMOTING CAPITAL FORMATION AMONG SMALL SCALE ENTERPRISES IN NIGERIA
EXCERPT FROM THE STUDY
According to Tolentino (2016), small businesses are the backbone of national growth. A country ca...
